They are called the Echo Boomers, children born to the Baby Boomer generation from the mid-1970s through the mid-1990s. If you have a self storage unit business, or any business for that matter, here’s a crash course in future marketing to what is destined to replace the Baby Boomers as the most influential consumer spending group in the United States. Clocking in at over 70 million souls, consider Echo Boomers to wield awesome buying power.
Website: There’s no other way to put it. To make a dent in this generation’s consciousness, you absolutely must have a website. No ifs, ands, or buts. No website means puny business. No one under 30 uses the Yellow Pages any more. Chances are they would instead Google “self storage units”along with the name of their home town. If your website doesn’t show up, sorry, Charlie, you might as well be invisible.
YouTube: Can anyone name the website that is currently ranked the #2 search engine behind Google? If you said YouTube, you would be right. People are going bonkers over video content. If you already advertise on television or radio, consider translating that content to YouTube videos. Offer a video tour of the facility, offer special discounts, introduce staff, whatever. The point is that your message must be in online video format to make a dent in the Echo Boomers.
Text Marketing: If you genuinely want to be on the cutting edge of annoying people with technology, get into text marketing. After all, what self-respecting Echo Boomer would ever be caught dead more than an arm’s length from their cell phone? The good news for marketers is that ABI Research found that consumers are becoming less resistant to marketing by this method. 45% said they wouldn’t be averse to the idea, up from 36% one year ago. We bet that number’s going to keep climbing.
Owners of self storage units should ignore the future at the peril of profitability. The three methods of marketing we just discussed are not going away any time soon. Ride the wave!
The Mobile Home Parks Listing Team
Flickr / madmolecule