What Does Commercial Investing Have To Do With YouTube?

CI - Jason Hartman Rental Property InvestingDoes a commercial property investor need to know a thing or two about video podcasting? In Jason Hartman’s opinion, it couldn’t hurt. These days, anyone who wants to sell something (like empty office space) will likely head to the internet eventually, where audio and video podcasting are exploding in popularity.

Have you ever watched a YouTube video? If so, you’re one of the 800 million unique users to visit that website each month. That’s a lot of eyeballs watching a lot of video. For perspective, more video is uploaded to YouTube in one month than has been produced in the entire 60-year-history of network television.

The big-point here is, for the less entrepreneur-minded spirits who might not have gleaned it immediately, that YouTube offers the opportunity to create your own TV channel at no cost.

Consider the following:

1. No bandwidth headaches because you don’t even have to host the videos. Simply upload them to YouTube then embed links on your website or social media outlets.

2. No format worries. Perhaps the single largest obstacle to video producers is finding a format that works well on a majority of computer systems. YouTube converts all video uploaded into a format that can be watched on any computer (almost).

There are a few things we know for sure. First, the battle to get people to pay attention to your message has never more daunting. Blogs, social media, podcasts, television, radio, newspapers…the term information overload comes to mind. Second, people like to watch video. It makes sense that your battle for recognition should contain a video component, right? All together now, “Right!”

And even though the internet has made everyone a publisher, it doesn’t necessarily follow that everyone is a good publisher. In fact, much of the information overload out there smells worse than a herd of skunks breaking wind in a pig pen. All it takes to make a dent into the public consciousness is something with quality. Tell a good story with video and prepare to step aside so as not to get crushed in the onslaught of raving fans.

Big point here. Blurry video, poor audio, harsh lighting, kindergarten graphics (unless you’re a kindergartener), shaky camera technique (don’t try to replicate the Bourne movie cuts unless you’re a PRO), and a weak message will not do much to help your case.

With video cameras and editing software getting cheaper by the minute, the time has never been better exercise your inner Spielberg. You may not create the next Jaws or ET, but here’s betting you can create more positive exposure for your products or services. (Image: Flickr | Racum)


* Read more from Commercial Investing

Commercial Real Estate Marketing for the Internet Age

Who Ya Gonna Call? Scambusters!


The Commercial Investing Center Team

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CI 34 – High Occupancy Rates with Military Tenants

Jason Hartman hosts a two-part show where we start with some reflections on the recent “Meet The Masters of Income Property Investing” event at The Hyatt Regency in Irvine, California. Investment Counselors, Ari and Sara join Jason as they discuss the following:

1)   Establish 5 year plan for where you would like to be in 2016

2)   26-27% real unemployment rate

3)   Decline of standard of living for America (ask tenants)

4)   Which entry point are you?

a. Beginning Investor – Optimize rapid growth that can be re-invested for long term compounding
b. Growing Investor – Optimize for stable long term (inflation protected)
c. The short path to retirement – Optimize for low risk and high stability
5) Prime age for spending is 46 years old

6) Gen X is 40 million

7) Gen Y is 80 million people (early 20’s now)

8) New investors should seek returns in the 20-25% range

9) The big problem now is that people are running out of money before they die

10) Social Security will not work (look at Greece). People are living longer too now.

11) Young Investor

a. Huge impact on higher returns early in your investing career (bell curve)
b. New Investors also have the opportunity to cherry pick high return small deals to start their career
12) Investing $1,000 annually (9k) from age 21-30 and letting it compound, or $1,000 per year after 30 years old (35k). Early investor will win.

13) Invest while young and seek safer investments when older.

14) The growing investor

a. Stability matters
b. Inflation creates volatility by disconnecting the nominal (name only) value or real value of assets
c. Income properties are best positioned to create inflation protected, stable growth
15) Investors need to leverage and make debt work for them (redistribute wealth)

CI 33 – Getting Rid Of A Bad Property and Lawyers Are Liars

Jason explores some ways to get out of a bad property then he interviews author/attorney Mark Kohler about his book “Lawyers Are Liars: The Truth About Protecting Our Assets.” Mark is an attorney, CPA and entrepreneur who has owned numerous businesses since high school, through college and even as a professional. Mark’s principal career has been as a partner in the law firm Kyler, Kohler, Ostermiller, & Sorensen, LLP. He specializes in the areas of business, estate and tax planning. Mark owns several commercial real estate projects and loves the people, transactions, and everything to do with real estate. You will be pleasantly surprised at how exciting and interesting a discussion regarding tax and legal planning can be. Jason and Mark will distill complex legal and tax strategies to common layperson terms, adding interesting stories and anecdotes.

Some lawyers, and others who are not lawyers, use fear tactics to sell the unsuspecting public various asset protection structures or strategies that are outright lies. Until now, no other professional has been willing to call out the frauds and cheats in this powerful industry where self-professed experts and do-it-yourself hacks wreak havoc on the innocent just wanting to protect their assets. This episode we will expose the liars. Undoubtedly, this book will become a desktop resource for not only the average middle income American wanting to protect his or her assets, but attorneys, estate planners and financial professionals guiding their clients through this complex area of the law. Learn the best kept secrets in asset protection planning, learn the truth about Nevada corporations, off-shore planning, land trusts and all of the so called silver bullet strategies! Mark and many other great speakers will be presenting at “The Masters Weekend: A Gathering of Experts”.

CI 32 – How To Save On Life’s Largest Expense with Diane Kennedy, CPA

Most of us spend lots of time shopping around for the best deal on the things we buy while spending more money on taxes than anything else. Why not “shop around” to save money on life’s single largest expense? Join Jason as he talks with famed CPA, Diane Kennedy, about the tax strategies of wealthy real estate investors and business people. Diane Kennedy, a preeminent tax strategist, is the founder of USTaxAid Services, a leading tax firm that works with clients throughout the U.S. and founder of TaxLoopholes, an award-winning online tax education site. Diane is the author of The Wall Street Journal and Business Week bestsellers, Loopholes of the Rich and Real Estate Loopholes, and co-author of The Insider’s Guide To Real Estate Investing Loopholes, The Insider’s Guide to Making Money in Real Estate, The Insider’s Guide to Tax Free Real Estate Investing and Tax Loopholes for eBay® Sellers.

CIS 31 – An Action Plan for Mobile Home Wealth

Join Jason Hartman as he interviews Stu Silver, The Mobile Home Man, regarding his mobile home and mobile home park investing strategies.  Learn the do’s and don’ts about investing, how to protect yourself from being taken advantage of, to know when you’re getting a good deal, and even how to inspect your mobile home to make sure you don’t find any unwanted surprises.  Stu says there are over eight million mobile home parks in the United States and you can get a good deal on a mobile home, or even possibly get one for free.  Stu’s first rule of investing is, “Protect yourself at all times!”  For more details, listen at www.commercialinvestingcenter.com.

Stu Silver has been investing in real estate for 30 years and has specialized in mobile homes for the last 18 years.  He is known as The Mobile Home Man or Uncle Zally, and has authored three books (under the penname Zalman Velvel), Mobile Home Wealth, Mobile Home Wealth Part 2, and How to Get a Good Deal on a Mobile Home or Even Get One For Free!. He also features his Mobile Home Wealth Systems on CD’s and does live Mobile Home and Real Estate Training.  Additionally, Stu writes a mobile home blog called “Kangaroo Kronicles.”  He holds the CCIM designation and is a licensed real estate broker, mortgage broker, auctioneer, mobile home dealer, and former real estate appraiser.  He has trained more than 5,000 people in real estate investing in his 3-day bootcamps and live on the internet.

4 Ways to Ruin Your Property Investment Plan

If your property investment plan includes commercial real estate, we’re here to tell you the idea can be quite lucrative if, of course, you don’t shoot yourself in the foot first. The point here is that often successful property investing sometimes seems to be a game of attrition. Those that can avoid costly mistakes end up doing all right for themselves. Trust us, this is one area you don’t want to learn through the school of hard knocks because a real world mistake on your first investment plan property purchase can end your real estate career before it ever gets started.

Here are four critical ways to ruin your commercial investment portfolio before it ever gets started.

Don’t Bother Educating Yourself First: Any time there is money to be made, newbie investors tend to get impatient, excited, and leap in with both feet before they really understand what it is they’re trying to do. A lack of education is probably the most common mistake we see in newcomers to the field. It’s not a coincidence that Commercial Investing Center founder Jason Hartman puts a premium on education and maintains a vast collection of free resources for anyone who takes the time to seek them out. If you haven’t been listening to the Creating Wealth Podcast, it would be a good idea to start doing so before dropping a single penny on property investing. Financial independence is certainly within your grasp but so is financial ruin. Do your best to insure it’s the former rather than the latter.

Neglecting to Study Situations: While it’s always to your credit to know the numbers of your investment target houses and properties inside and out, don’t forget to also pay attention to a little thing we like to call “situations.” Think of a situation as a confluence of events combining to create a REALLY motivated seller. Numbers are all well and good and critical to determining whether or not the deal makes financial sense, but at least as important is how badly (and why) a seller is trying to unload the property. Maybe the owner is nearing retirement age and and chomping at the bit to get down to Florida and play golf all day long. Would this be good information to know? Absolutely! Maybe he wants to start his retirement so badly he would be willing to take ten grand off the price in order to sweeten the deal even more for you. Does this make you a bad person? No, just a smart investor. Remember this, investment properties do not exist in a vacuum. Each and every one is part of a situation. Understanding the situation can be the key to profitability.

No Exit Strategy: If you haven’t heard this real estate industry maxim before, let us be the first to mention it to you. You make your profit when you buy. Another way to think about it. Paying too much on the front end of your investment can kill your hope of profiting on the back end. In order to avoid this trap, you must have an exit strategy in place before you ever sign your name on the dotted line. Are you a flipper? Are you going to rent it out? Hold it long term and wait for appreciation? Roll it into a larger property? All the above? Well, actually you won’t be able to flip it and hold onto it for long
term gain at the same time but, hopefully, you get our drift. Know where you’re going with the property before you spend a single dime on it. Your ultimate exit plan and a careful analysis of the realistic profit potential should lead you to a final verdict on what you can afford to pay and what is too much.

Plans and Back-Up Plans: “The best laid plans of mice and men often go astray.” This bit of wisdom was originally written by poet Robert Burns and later borrowed by novelist John Steinbeck. It’s good advice. You would be wise to put it to use in your real estate investing business. Hopefully, your plan is not to wander the streets, knocking on doors, asking whomever answers if their house is for sale. While you might find a completely unexpected deal, in the long run this approach is NOT a good use of your time. Decide in advance exactly how you will approach finding and evaluating properties, then figure out another strategy for when it all goes to hell, because everything falls apart at sooner or later. The secret is to build in redundancy and remember Murphy’s Law.

By paying strict attention to the preceding bits of advice, your property investment plan stands a much better chance to creating the sort of affluent future of which you’ve been dreaming. Are there other mistakes a commercial investor can make? Almost certainly, but avoiding these should get you off on the right foot. After all, you can’t learn everything at once!

The Commercial Investing Center Team

Commercial Investing Show

 

 

 

 

 

Flickr / edenpictures

CI 30 – “The Longevity Project” with Howard S Friedman

Do you want to know the secrets of living longer?  Join Jason Hartman on this episode of Holistic Survival as he interviews Leslie Martin, Ph.D. and Howard Friedman, Ph.D., authors of “The Longevity Project.”  Find out who lives longest and why.  The answers may surprise you! Visit: http://CommercialInvestingCenter.com.

HOWARD S. FRIEDMAN is Distinguished Professor at the University of California in Riverside. LESLIE R. MARTIN is Professor of Psychology at La Sierra University, and Research Psychologist at UC Riverside. They met when Leslie began graduate study in 1991 at UC Riverside, where she became a key and continuing associate in Howard’s then-launching lifespan longevity studies. Here are some facts about their work, their interests, and their qualifications.

Their scientific research on health and longevity has been published in over 150 influential and often-cited scientific articles and chapters in leading books and scientific journals. In addition, Professor Friedman has authored or edited ten academic books about health and one prior trade book, The Self-Healing Personality. His textbook on Personality is now in its 5th edition. He served as Editor-in-chief of the Encyclopedia of Mental Health, which received recognition as a “Best Reference Source of 1998” from Library Journal. His edited book, Foundations of Health Psychology was named a CHOICE Magazine Outstanding Academic Title. Professor Martin’s books include Health Behavior Change And Treatment Adherence, and a textbook in health psychology.  Leslie and Howard have spent 20 years collaborating on the research described in The Longevity Project.  The study tracks the loves and lives of 1,500 Americans from childhood to death.

Putting the research findings into practice, Leslie is passionate about adventure travel that stretches her past achievements. She climbed Kilimanjaro (to the summit), and she recently completed the Marathon des Sables. This ultra-marathon is a 151-mile self-sustaining endurance race across the Moroccan Sahara, in which runners must carry all food and clothing for the entire marathon (in their backpacks). (See picture.) Always interested in a challenge, in her early 30’s Leslie became a champion for her age group in high-jumping. When she is not in the lab or writing about health, she is planning which mountains she will next climb.
Less extreme in his physical adventures, Howard prefers swimming, hiking, and cultural travel. In addition to his research and teaching, he writes every day, including a “My Turn” column published in Newsweek, and a new blog.

Dr. Friedman is the recipient of two major career awards for his health psychology research. In 1999, he received the Outstanding Contributions to Health Psychology Award from the American Psychological Association; and in 2008, he was honored with the James McKeen Cattell Fellow Award from the Association for Psychological Science (APS), an international award and the most prestigious in his field of applied research. See: http://www.psychologicalscience.org/awards/cattell/citations/friedman.cfm

A graduate of Yale University (magna cum laude with Honors in psychology), Dr. Friedman was awarded a National Science Foundation graduate fellowship for his doctoral study at Harvard University. He is a thrice-elected Fellow of the American Psychological Association (in Personality and Social Psychology, Health Psychology, and in Media Psychology) and an elected Fellow of the American Association for the Advancement of Science (AAAS) and the Society of Behavioral Medicine.

Dr. Martin graduated summa cum laude from the California State University and received her Ph.D. from the University of California in Riverside. She has received the Distinguished Researcher Award, and the Anderson Award for Excellence in Teaching, both at La Sierra University. Former department chair, Dr. Martin has also received awards for outstanding advising and for service learning. In addition to her research on pathways to health and longevity, she studies physician-patient communication and its relationship to medical outcomes and has lectured widely on these topics.

CI 29 – Mobile Home Millions

Jason welcomes his friend and mobile home investing guru, Corey, to this episode of The Commercial Investing Show. Visit: http://CommercialInvestingCenter.com. Adding another entry to our favorite success stories, Corey started his real estate investing career in 1993 by selling his jet ski to raise enough money for a down payment on his first deal. Since then, he went on to build a sizable portfolio of real estate, including apartments, single family homes, self-storage facilities and mobile home parks. Over the past several years he has focused primarily on mobile home parks and self-storage facilities. Corey regularly shares his expert knowledge and enthusiasm for the industry at real estate clubs, national seminars and universities about investing in his favorite avenues of real estate investing: mobile homes, mobile home parks and self-storage units.

CI 27 – ROTH IRA Changes – Bypass Tough Lending Regulations – Invest in Real Estate Using Your IRA / 401k

The lending regulations have changed drastically within the past two years, causing investors quite a head ache when attempting to buy America’s most tax-favored investment, income properties. With a self-directed IRA or real estate IRA you can be in control by investing your retirement funds when, where, and how you want.

On this episode of The Commercial Investing Show Jason talks with Jennifer Williams, an expert from The Entrust Group about the current investing opportunities with your IRA and 401k. Don’t miss the latest Roth IRA conversion changes and cutting-edge strategies to invest in real estate!